About Us
Built on trust. Proven since 1998.
From a small brokerage in La Habra, California to anational equipment finance company with over $825 million in assets under management — we've spent more than 28 years helping businesses acquire the equipment they need to grow.
Founded in La Habra, California
Alliance Funding Group was founded as an equipment finance brokerage serving small and mid-sized businesses.
First ABL Facility
Completed the company's first asset-based lending facility with PFF Bank & Trust, enabling direct funding capabilities.
Relocated to Anaheim
Moved to a larger office to accommodate team growth and increased transaction volume.
Grand Point Bank ABL
Expanded lending capacity with a larger ABL facility to support more complex transactions.
Navigated Financial Crisis
Continued operations through the financial crisis while maintaining active lending relationships.
Middle Market Division
Launched a dedicated middle market group to support higher-dollar transactions.
Portsmouth, NH Center
Established an internal servicing center to manage portfolio administration and customer support.
$100MM in AUM
Crossed $100 million in assets under management, marking a major company milestone.
COVID-19 Response
Supported clients through the pandemic with flexible payment options and continued funding.
Headquarters in Tustin
Relocated headquarters to a modern facility in Tustin, California to support continued growth.
$500MM in AUM
Surpassed $500 million in assets under management with expanded product offerings.
$700MM+ & Growing
Currently managing over $700 million in assets with continued focus on innovation and client service.
Our Mission
Empowering businesses with the capital to grow.
At Alliance Funding Group, our mission is simple: to provide fast, flexible, and reliable equipment financing solutions that help American businesses thrive. We believe that access to capital shouldn't be a barrier to growth.
Whether you're a startup acquiring your first piece of equipment or an established enterprise expanding your fleet, we're here to make financing simple, transparent, and tailored to your needs.
Established
Assets Under Management
Customers Served
Our Team
Experienced professionals
With over 100 years of combined experience, our team is one of the most seasoned in the equipment financing industry. We're not just financing experts—we're trusted partners in your success.
Sales & Originations
Our experienced sales team works directly with businesses and vendors to structure financing solutions that fit.
Credit & Underwriting
Our credit team brings decades of experience in analyzing transactions across diverse industries and asset types.
Operations & Servicing
From documentation to portfolio management, our operations team ensures smooth execution from start to finish.
Ready to Work With Us?
Let's discuss your next opportunity
Join thousands of businesses who trust our 28+ years of experience. Our team is ready to help your business grow.